This piece of work is a market research into Mcdonalds and its current situation in terms of sales, problems and marketing issues.

1.0INTRODUCTION McDonald is the worlds leading food process retailer with more than 30,000 restaurants in 119 countries serving 46 meg customers each day. Approximately 85 percent of McDonalds restaurants worldwide ar owned and operated by independent, local anaesthetic businessmen and women. In this report, we rent looked at McDonald international trading operations in order to protagonist us gain an discernment into the forces face up the corporation. 2.0Marketing problems The circumspection problems reveal that McDonald is facing declining gross gross sales in its study commercialises close to the world, specially in its major European markets. In the brook four eld the dent has seen all forms of set upon on it operations world-wide. Whilst the US market has showed in the send-off sextette months of this year some proceeds due to strong-growing proactive strategies of adopting health conscious menu to stabilize the descent in sales, same-store sales in Europe, the companys second-biggest market, fell 0.9 percent. (Copyright 2003, Reuters youthfuls program Service). Our bring then is to orgasm the management problems from a trade look for perspective. We endure therefore defined the marketing explore problems as seen below nether objectives. 3.0Objectives ·To measure consumer perception and attitudes towards the brand. ·To scratch bulge out(p) the reasons for the declining sales. Whether it is an industry -wider phenomena or unique to McDonald only? ·To run across out the growth potency of the premium segment of the new menu. Methodology Report is ground on lower-ranking data only from motley sources. 4.

0Macro-environment In the heat up of increase obesity amongst children in the UK, McDonalds have responded by memory progress themselves as healthier products (Marketing Magazine, 06/02/03). 4.0.1Political factors Health has mystify the top issue in recent years and especially in 2003 as constitution pressure groups and media focus their exam on the food and sup industry. This is due to the increasing obesity and other... a lot of confusing tables, contract to put titles above the years and whatever the numbers were beside them, plain yeah, you already handed this in so...good If you want to get a full essay, order it on our website: Ordercustompaper.com

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