Exotic Smokes

alien Smokes bottom Company Consumer Behavior Outline MKT 2 Exotic Smokes tush Company Consumer Behavior I. Introduction A. TRIAAD seek Group is working with Exotic Smokes Cig bette Company to conduct an in-depth case of customer behavior to die the market for their new flavored cigarettes, utilize fruit and dulcorate flavors. Flavors: Tropical, Strawberry, Apple, Vanilla, Grape, and Watermelon B. The contender includes RJ Reynolds, Camel, Kools restrained Fusions, and Salems Silver Label. C. underway perceptions of flavored cigarettes: the youth is attracted to candy flavors and are more prone to buy cigarettes due to flavor. It is withal said that it contributes to youth becoming rhythmic smokers. Young smokers gestate that flavored cigarettes are less detrimental than non-flavored cigarettes. They are just as addictive and have the same harmful effects as regular cigarettes. II. Project Definition A. Advertising compute: $25 million B. Marketing Strategies: 1. Magazine Advertisements 2. Billboards along the side of the roadstead 3. Posters in Subways 4. Advertisements on the side of buses 5. Direct Mail Promotions 6.

legal community and beau monde Events: offering free samples at events C. Product and instigant Identity 1. incase Design: the company bequeath rescue their products with unique and diagrammatically appealing packages that will create a visual impact. The classifiable look of the cigarette pack itself serves as a change of location advertisement of the brand when car! ried by a smoker, when placed in concert in a retail setting, the packs as mini-billboards for the brand at the point of sale. 2. victimisation celebrity faces such as thaumaturgist Khalifa and Rihanna as the faces of our products. Using the hindquarterss role models and idols will promote consumers to purchase Exotic Smokes Cigarettes products. III. schedule Objectives A. The primary objective of this theatre of operations is to...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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