Find a research based article in a business journalsand appraise the Essay

Find a research based article in a business journalsand appraise the methodology employed and the - Essay Example Primarily analyzing the business information through a set of processes can be termed as market research. It involves the use of technology for obtaining the desired information from these processes. Basic purpose of acquiring information by any organization is to assess the business environment, carry out marketing research, make sales forecasting and conduct competitor analysis. Various technologies and methodologies are used for collecting and saving the information in easily accessible format. This data is frequently used for making correct and timely decisions for enhancing the profitability. (â€Å"Business Planning,† 2005). The article under review is â€Å"Managing the development of technology-based courses success factors from eight government training courses† written by Rowley, Kurt published in Acquisition Review Quarterly; January 2003. In this article primary research techniques are employed to â€Å"determine success factors identified in traditional higher education distance learning research literature were important to technology-based course development† (Kurt, 2003) The researcher started the article by giving brief background of the subject and then reviewed the literature with accredited and authentic citations. Primary research methods of data collection were used by adopting qualitative methodology. Various formats of guided interviews were designed for primary data collection. The interview were designed in such way so that exploration process may become easier, the interview question were prepared in the light of literature review and objectives of the research.. The interviews were conducted directly for gathering more reliable data. The interview methodology was properly ratified by involving two researchers at initial stage afterwards one researcher conducted interviews. (Kurt, 2003) After collecting primary data and reviewing literature the data was analyzed systematically in the light of prior knowledge