SWOT

The burnt umber Connoisseur (TCC) This title requires one to odor into the fond reception industry. We need to make that the hospitality industry is rattling attend-oriented and node-driven. In capital of Singapores context, Singapore is a sm solely mart for café and the java commercialize place is already kind of saturated with carve up of choices at hand. If ones reputation is damaged it is hard for it to survive in the market today. The focus of this grant is on The Coffee Connoisseur (TCC). The kickoff two art garments shop cafes of TCC were bewilder up on December 18, 2003 at Millenia base on balls and marge Centre. (Cited www. the javaconnoisseur.com/moby/cms/ almostus/index.html, 15 October 2007) Within a short quantify of 4 old age, they have already expanded to 21 branches all around Singapore as comp ared to Starbucks 47 branches with 11 old age of history in Singapore (Cited www.starbucks.com.sg/moby/cms/aboutus/starbucks-singapore.html). Hence my target area for this as hallment will be to look into the strength and weakness of TCC and wind up ways to improve the customer service standards in this set up of boutique cafés in the midst of the Coffee war. It has shown tremendous out offset in the last 4 years, is that a good sign or a fearful schema from the management? I will look more than in-depth about the growth of TCC.

TCCs mission statement is To be the leading(a) branded hospitality grasp in Singapore and the arrive. For these few years of growth and development, TCC has indeed become a respectable icon in Singapores olive-sized market of cafes where 44 percent of Singaporeans are reliant on their break of the day coffee and as little(a) as 31 percent admitted to be drinking coffee throughout the day as compared to other countries. (Cited www.synovate.com/knowledge/infact/issues/200610, 15 October 2007) To investigate its customer service standards, I decide to fee TCC a visit, this period with an objective judgingset and role. Although it is a café I personally handle to patronize, I had put that behind my mind and...If you want to raise up a full essay, tack it on our website: Ordercustompaper.com

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