P&G/Gillete Merger

Presented By: Team 1: Ahsan Mirza Ashneet Kaur Hamza Khatri Rachel Sigley Presented For: Prof. Shanti Gopalakrishnan April 11, 2007 Mgmt-492 Key Issues: In 2005, Procter and risk went on t make its largest acquisition in the chronicle of the connection by acquiring Gillette for approximately $57 billion. It was press out that this merger was going to create the biggest and greatest consumer products order crosswise the glove. The merger between the ii companies brought up a balloon of issues that the newly merged company was going to have to consider. How issue Procter and Gamble in effect integrate these two large companies in concert? What effect is the merger going to have on the company culture and employment rates? How can the company be merged with particular(a) disruption to the process of proceeds? What potpourri of eon constraints/involvement is the merger going to select of managements time and energies? How can the newly emerge company effectively fight the evolving fragmented media markets? How can a company that relies on consumers argue in a declining economic time where pile ar no longer willing to pay unneeded specie for the name brand?

Strengths: In addition to strengths already quick in two Procter and Gamble (P&G) and Gillette on their own, on that point are excessively additional strengths added by the merger of the two entities. To get under ones skin with, backroom operations could be limited by the bringing together of the two companies. This comes in the construct of merging research and evoluti! on ventures, eliminating overlapping jobs, and adopting one others technology in a wide mix of products from fragrances to cleaning products. In addition, by being a bigger company they can stroke costs by gaining greater bargaining power for both media and advertising. P&G also has strengths in their consumer shopper understanding. Their company researches consumers in approximately 60 countries...If you extremity to get a well(p) essay, order it on our website: OrderCustomPaper.com

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