'International Business Case Study Essay\r'

'The first question: how has the internationalization of market benefited IKEA? The globularisation of market refers to the merging of historically clear-cut and separate national markets into one huge global marketplace. Falling barriers to cross-border trade have more easier to bewray internationally, so it is easier for IKEA to grow into a global madness brand with 230 stores in 33countries and have 5 suppliers of the frames in Europe, plus 3 in the United States and two in China. Because a fewer barriers to cross-border trade. IKEA can well to open a store in different countries.\r\nthe second question: how has the globalization of overlapion benefited IKEA? The globalization of production refers to sourcing of goods and services from locations around the globe to stockpile advantage of national differences in the address and caliber of factors of productions, IKEA did a good job, in order to squeeze the hail of cotton slipcovers, IKEA has concentrated production in four core suppliers in China. The resulting efficiencies from these global sourcing decisions enabled IKEA to squeeze the price of the Klippen by some 40 be between 1995 and2005, because in China we have cheaper motor and lower price of source, it will reduce the cost of production in IKEA, thereby allow IKEA to compete more effectively.\r\nWhat does the IKEA story teach you about the limits of treating the inviolate world as single integrated global marketplace? In my opinion, every country is preposterous and has different cultures. If the strategies to provide low price of product offer a company must mark what and which factor that can bring the lowest cost in term of labour, transportation, materials and so on. IKEA first spy in the early1990s. The company found that its European-style offerings. However, it didn’t invariably resonatewith American consumers. Because of this reason, IKEA has redesigned its US offerings appeal to American consumers, which has r esulted in stronger sales. It is obvious that tastes and preference play an important role in the globalization market. Also, since not everyone had a car, IKEA ensured that their stores were set(p) near public transport.\r\n'