Research Proposal Essay Example | Topics and Well Written Essays - 1500 words - 3

Research Proposal - Essay ExampleAll the countries round the gentlemans gentleman are concerned about the carbon footprints and its effects. The developed countries have already taken various measures and espouse policies under the Kyoto Protocol. The other developing countries are taking steps towards reduction of jethouse effect but none of them have accepted the international legal bindings to do so (Ackerstein, and Katherine, 2007 Ginsburg, and Bloom, 2004). This arena would be management on third estate marting, which would not only include the corporate strategies of the multinationals towards manufacturing and selling their products in an eco-friendly manner, but similarly analyze the other functions of the companies, which also depict their eco-friendly initiatives such as adoption of discolour accounting, and eco-friendly promotional strategies. few well-known multinational companies would be chosen to discuss their green strategic framework within which surround f riendly production, operation, promotion, supply chain, and even financial practices would be comprehensively discussed. 1.2 Research Objectives The aim of this question study is to scrutinize the eco-friendly marketing strategies that are adopted by the multinational companies. The major objectives would be to recognize the green or eco-friendly strategic framework of few multinational companies, and evaluate the benefits that these companies enjoy for such an initiative. 1.3 Research Questions The research questions have been formulated in line with the aims and objectives of this research study. They are stated below Q1 How does the multinational companies divide their target market on the basis of customers preference for green marketing or products? Q2 What prerequisites are considered for selecting green marketing strategies in these companies? Q3 How does the marketing mix change when the connection chooses to shift towards green marketing? Q4 What benefits or advantages c ompanies enjoys after adopting eco-friendly strategies? Q5 How does green accounting benefit multinational companies? Chapter II LITERATURE REVIEW Literature canvas serve in evaluation of scientific theories and literature that has been identified through research. These are information in stock(predicate) through existing database on green marketing and related strategies adopted by the companies in the early(prenominal) and also during the present business environment. These information or data in turn also assist in laying foundation for further research studies. Ginsberg and Bloom (2004), stated in order to save with conducting a research on the stated research question, firstly, a rich understanding on green marketing and the preferences of the customers for it, has to be gained. Various research studies show that in order to identify the target market in this case, there is requirement for customers tendency towards green marketing (Fuller, 1999 Coddington, 1993). There i s no fixed green marketing strategy on the basis of which all the companies design their strategic framework. It depends on the aims, objectives, mission, and vision of the company (Polonsky and Charter, 1999). The consumption of energy and change in climate are closely related. Multinationals