What conditions do you feel must be satisfied in order that market segmentation is effective? State the advantages and limitations of market segmentation with particular reference to consumer goods.

What conditions do you feel essential be satisfied in say that securities industry bum divider is effective? enjoin the advant climb ons and limitations of market divider with special(prenominal) reference to consumer goods. Comp are and pipeline your findings with proposed theories and liberate your conclusions. tradeers recognized desire ago that products and services couldnt be every things to all stack. Buyers prolong different taste, interest, goals, lifestyles, and so on. Among an another(prenominal)(prenominal) things, the result of the merchandising fancy and the recognition of consumer ask and needs lead marketers to ideate in foothold of target marketing. Target markets are groups of people with correspondent wants and needs. For almost companies, selecting target markets is the first bill in the marketing strategy. Target marketing clearly requires market divider. frankincense Market segmentation involves the summary of the purchases in the market, in peculiar(prenominal) the purchasing behavior, need patterns, socio-economic stead or age. It is a consumer-oriented philosophy. The of import object lens hither is to divide the market into orbit/segments in each(prenominal) of which the customers are of homogeneous nature and are influenced by similar buying motives. For example, the shoe market can be divided up into several(prenominal) segments based on the age and sex of the vendee and the make for of the shoe purchased. Such depth psychology permits the production of nine-fold similar products with an hail to a different world group.

Page 6 Segmentation is important in consumer abridgment because understanding the consumer will forego us segment the market more meaning full phase of the moony. If all consumers were alike, had the same needs and wants, cultural background, education, get etc. there would be no need for segmentation as mass-marketing (offering the same marketing commix to all consumers) would be a logical strategy. Thus, segmentation is a result of the marketing-concept be prevailing today. In other words, segmentation implies a consumer-oriented approach... If you want to get a full essay, order it on our website: Ordercustompaper.com

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