Fashion and consumer science Term Paper Example | Topics and Well Written Essays - 3250 words - 2

Fashion and consumer science - Term Paper Example The essay "Fashion and consumer science" discovers the consumerism and fashion. The research question would be primarily based on the present consumer perception of the fashion counterfeit industry and the factors influencing their purchase decisions. The research objective would seek to present the benefits which the research would result in. The literature review would throw insight into the global trends in the sector and its implications on society. This is complemented by exploring the impacts of the business in the job market. The research would then conduct a hypothesis testing for the project. The research methodology chosen for the purpose would include both qualitative and quantitative methods. The several contributions that the dissertation would contribute to the literature would be presented as managerial and theoretical contributions or implications. Finally the major learning points from the research would be presented in the project. The project brings forth a compreh ensive view of the counterfeit fashion industry and the menace that it creates across the world. This is not a problem which is limited to few product and product categories, rather it has emerged a global phenomena affecting numerous industries. It can also have devastating effects on the society and its people. The report presents the menacing effects that this phenomenon has on society, the factors influencing the same and the means that may be adopted by the genuine fashion brands for protecting it. The clandestine nature of the activity makes it hard to obtain any accurate statistics on the same. However, copyright industries in USA have claimed that this sector remain subjected to huge losses. Counterfeit clothing and other items in the fashion world have predominantly prevalent in Europe. The most common technique of counterfeiting is by importing clothing and then attaching labels in one of the states which is followed by releasing the product for sales in some other state. The process gains from the goods freely moving across the borders. Most nations have demonstrated transactions in the sector and some of them have even evolved notorious in the field of production and exporting of fake products. Information provided by the European Union and United States have shown insight into the extent of such transactions and their impacts on society (Vithlani, 1997, p.4). Research Questions Since the project seeks to explore the factors influencing consumer’s behavior towards buying counterfeit fashion products, the research question has been developed based on the above idea. Even after having complete knowledge of the counterfeit fashion business, consumers are tempted towards buying the products. Moreover, such behavior of consumers also influences his preference for buying luxury brands. The project tries to explore both of the above aspects of consumer behavior. The research questions are as follows: Why consumers purchase the counterfeit fashion p roducts even after having knowledge of the same? When and how do counterfeits influence the genuine item consumers’ preference for luxury brands? Research Objectives This research would demonstrate that consumers’