Knowing the Strength of Your Buying Power :: Nike Public Relations Retail Media Essays

Knowing the Strength of Your Buying Power time-tested news sources have publicly exposed the grim working conditions of lot employed by contractors making Nike products in Indonesia, Haiti and Vietnam. Nikes association with the using of third world workers has fueled a worldwide boycott on their products. Positive public relations be very important to Nike, who has positioned themselves finished expensive advertising campaigns as a very strong contender in the market of athletic shoes. Those running Nike are very certified that any negative association with the companys name give be detrimental to its success. Nikes name has become synonymous with the booming slogan just do it. Their association with sweatshops is contradictory and ruinous to their ego promoted image as the champions of personal achievement. Nike must maintain a everyw here(predicate)confident public image in order to continue to seduce consumers into choosing them over the competitor. So, when enough people were paying attention to Nikes unscrupulous clientele practices, Nike was pushed to respond. Through the boycott, concerned consumers were able to get Nike to acknowledge and address the painful conditions at the factories they subcontract work to. Although there has not yet been release resolve with Nike, concerned consumers have shown their power to be heard. Through consumer challenge we can create positive changes personally and politically. Many publications -- the New York Times, the chapiter Post, the Sydney Morning Herald, Life Magazine -- have reported on the unjust sermon of workers making Nike products. There are reports of children sewing soccer balls for 60 cents a day, workers be beaten, sexually harassed, collapsing from exhaustion, being fired on the identify of taking sick leave, working in hazardous conditions, being paying below a livable wage and the list goes on. This kind of glaring exploitation is illegal in America. We have created laws to protect the unempowered worker from being taken advantage of by the empowered boss. On American soil, we are forced by the law to conduct business with a plastered amount of moral decency and through these enforced labor laws we have real a social understanding and agreement on humane treatment in business. But, because American workers have restricted overtime hours and a higher(prenominal) living wage then those in third world countries, manufacturing goods here is more costly. So, to increase profit margins, many U.